We may be facing a dilemma. What will we do if the movie version of On The Road is a big hit and America gets all Kerouac-y? It reminds me of Barbara Mandell's hit, "I Was Country When Country Wasn't Cool." Part of the beat allure, at least for me, is that it's on the fringe in a lot of ways. Yes, Jack enjoys quite a bit of literary acknowledgement, but he likewise suffers a lot of abuse at the hands of critics and the public (especially if the latter is uninformed).
I'm not sure how I'd feel if loving Kerouac becomes mainstream, even for a time. What could be worse than a bunch of people running around idolizing Kerouac simply because they jumped on the latest Hollywood bandwagon?
I doubt the movie will be a critical or a popular success, but I do wonder about the results of such an outcome, particularly popular success. Don't forget, fame helped drive Jack to an early death. What might it do posthumously?