I just learned that Warby Parker Eyewear named their company after two Jack Kerouac characters. The below is directly from their website:
Why did we name our company Warby Parker?
We’ve always been inspired by the master wordsmith and pop culture icon, Mr. Jack Kerouac. Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. We took the best from each and made it our name.
We hope your new glasses will provide all the style you need to travel your road with class, and their price will leave you with some extra cash to use on your journey.