Ideas?

It seems like the upcoming release of the film version of On The Road presents a marketing opportunity I might capitalize on and sell a few copies of The Beat Handbook.

Since I haven't exactly broken any sales records to date, I figured it was time to reach out to readers of The Daily Beat for some ideas.

If you were me, how would you take advantage of the film's release and the related buzz in order to hawk a book that owes its very existence to Jack Kerouac?

Post your ideas here or e-mail them to thebeathandbook@gmail.com.

Thanks!