THE DAILY BEAT: Warby Parker Eyewear and Jack Kerouac

Friday, December 16, 2011

Warby Parker Eyewear and Jack Kerouac

I just learned that Warby Parker Eyewear named their company after two Jack Kerouac characters. The below is directly from their website:

Why did we name our company Warby Parker?
We’ve always been inspired by the master wordsmith and pop culture icon, Mr. Jack Kerouac. Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. We took the best from each and made it our name.

We hope your new glasses will provide all the style you need to travel your road with class, and their price will leave you with some extra cash to use on your journey.

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Reviews of The Beat Handbook

Gerald Nicosia, author of the acclaimed Kerouac biography Memory Babe, said The Beat Handbook is "full of Jack's heart."

Jared Randall, author of the excellent book of poetry, Apocryphal Road Code, said this about The Beat Handbook: "Sometimes a book comes along at just the right time. In my wandering pack of experiences, I find they often do. Enter The Beat Handbook by Rick Dale."

Kenneth Morris, Kerouacian extraordinaire, said this:
"I just finished reading Rick Dale's beautiful utterance and call to action of Kerouac mind-set and zen sensibilities. It made me laugh and reflect on my own life and road I have naturally grooved into after absorbing the Kerouac canon. The road less traveled always had my name on it. And that has made all the difference. The Beat Handbook 100 Days of Kerouactions reaffirms the attitudes and ideology that made the Beats and Kerouac the important men of ideas that America (and the world) thirsted for, needed, and swallowed whole. Beautiful, absorbing, Top Ten whipsmart from my articulate, tender-hearted friend and fellow traveler. Highly recommended."